MTV and Myspace recently signed an agreement allowing MTV to use Auditude on uploaded videos.
What is Auditude? In a nutshell, it is a technology that audits and measures consumer behavior. However, it is a bit subtler than that....
http://www.nytimes.com/external/readwriteweb/2008/11/03/03readwriteweb-myspace_and_mtv_cant_beat_em_j.html
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